Uri Poliavich — Founder of Soft2Bet
Uri Poliavich serves as the founder of Soft2Bet, leading global iGaming technology company he established in 2016. His professional work concentrates on developing and scaling iGaming products along with technology solutions tailored for online gaming and sports betting operators. Poliavich directs efforts toward platform infrastructure suited to competitive, high-standard markets, with emphasis on adaptable systems that enable steady operational expansion in global regions, particularly Ontario (Canada).
Professional Background
Uri Poliavich holds a Bachelor of Law degree. This background aids practical decisions in areas demanding compliance and operational control.
Uri Poliavich built his career through operational and management positions in sectors such as gaming retail and digital entertainment. He managed operations that involved logistics coordination, service delivery, and internal process adjustments, which gave him clear insight into the links between user-facing services and backend functions in gaming settings.
His involvement in the iGaming field included active roles in platform launches and coordination of teams spanning technical, compliance, and commercial areas. This hands-on participation built practical knowledge of operational requirements and compliance standards. Those foundations influenced the formation of Soft2Bet’s B2B partnership model, centered on platform flexibility and commercial outcomes. Founding the company in 2016 represented a central milestone, drawing together his accumulated experience into a dedicated technology effort.
Founding of Soft2Bet
Soft2Bet came into existence in 2016 under Uri Poliavich as a dedicated move in the iGaming sector. The establishment targeted next-generation products and scalable technology for operators in online gaming and sports betting. The initial goal involved platforms flexible enough to meet varied market needs while preserving uniform operational levels.
A small, specialized team handled early platform architecture and core functions. Soft2Bet now oversees an expanding set of B2C brands while sustaining several B2B platform partnerships, with progress linked to product results and ongoing market requirements.
Industry Recognition
Uri Poliavich gained professional acknowledgment in the iGaming field through contributions to platform advancement and leadership. He was shortlisted for Leader of the Year at the Global Gaming Awards in 2024. In 2025, Poliavich won the Executive of the Year title at the Global Gaming Awards EMEA.
The company has also been featured by industry platforms including EGR, SBC, and SiGMA.
Current Professional Focus
Uri Poliavich centers his efforts on advancing iGaming technology and product infrastructure at Soft2Bet. Priorities include platform solutions enabling market-specific customization alongside firm compliance structures. The approach stresses scalability, system dependability, and adjustment to varied market conditions, with Ontario (Canada) as a noted example.
Strategic guidance forms a core part of his responsibilities, encompassing priority setting for development, platform performance review, and product alignment with extended business aims. Emphasis falls on lasting product cycles and consistent operations over immediate actions. A recurring consideration guides the process: what follows next, and which system enhancements can prepare for it.
Ongoing focus areas cover:
- Modular platform construction supporting B2B and B2C functions
- Product architecture oversight oriented toward market-specific adjustments
- Operational gains through process improvements
- Coordination of technical advancement, compliance needs, and commercial targets
This method bolsters Soft2Bet’s status as a technology-oriented iGaming provider, with leadership directed at product standards, operational precision, and prolonged platform utility.
Roles & Contributions
- LeaderColleagues and partners of Uri emphasize that as an impeccable leader, he must persevere, convey concise messages of innovation and collaboration, to ensure that any related organization can benefit from lasting success.
- InnovatorSystematically keeps up with emerging trends and implements new technologies, including personalization and AI, content preference to improve product quality and user experience; focused on the sustainable, long-term impact.
- Opinion LeaderUri regularly contributes educational content about casual gaming and social trends to bring players together while creating new & higher levels of entertainment.
- Philanthropist“The very first moment the business broke even, the idea was to create something that would re-enforce childrens’ feelings about being part of the Jewish community. This is what pushed us toward creating the Yael Foundation,” states Uri Poliavich.
- Community KeeperCares deeply about the people and places around him, regularly contributing to charitable organizations and helping those in need. He started the foundation to save children with rare diseases around the world, inspiring others to join him in this mission.